Tumblr Year
in Review 2019
Client: Tumblr
Industry: Creative & Digital Marketing
Role: Art Direction, Graphic Design, Creative Strategy
Year: 2019
Tumblr's Year in Review is an annual editorial campaign that highlights the most talked-about fandoms, moments, and communities on the platform. The 2019 edition was the first year I led the art direction while simultaneously producing graphics for the entire campaign. The goal was to utilize the existing Tumblr design system to communicate visually across web, mobile, social, and email touch points the vibrant and engaging fandom space on Tumblr.
VISUAL GRAPHICS
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VISUAL GRAPHICS •
“Fandometrics is the result of our efforts to compile a database of Tumblr’s most talked-about entertainers and entertainments, and track the shifts in our users’ collective conversations.”
