Mystic Grounds

Mystic Grounds is a themed board game café that combines the cozy vibe of a coffee shop with the whimsical charm of a fantasy tavern. With high-quality coffee, pastries, and a curated library of games, it offers a warm, inviting space for casual meetups, game nights, or solo visits. Styled with rustic wood and subtle fantasy décor, Mystic Grounds is a community hub where coffee, strategy, and connection come together.

Project goal: The goal of branding Mystic Grounds is to create a unique, immersive identity that blends fantasy with the cozy atmosphere of a coffeehouse, inviting customers to unwind, play games, and build community in a magical space.

The goal of the logo is to fuse the magical elements of fantasy with the cozy, welcoming vibe of a coffee tavern, creating a design that embodies both enchantment and comfort. Just as the logo captures a world of adventure, Mystic Grounds offers a space where people can spend hours immersed in games, building community, and creating memories over cups of expertly brewed coffee.

I designed a custom set of icons to complement the whimsical, fantasy-inspired theme of Mystic Grounds, bringing a touch of magic and personality to the brand’s visual identity. These icons were carefully crafted to reflect key elements of the café’s experience, from playful coffee cups to enchanted symbols, all while maintaining a cohesive, hand-drawn aesthetic that aligns with the café's immersive, storytelling atmosphere. They’re used across the menu, website, and promotional materials to create a seamless visual language that invites customers into the world of Mystic Grounds.