A Graphic & Brand Designer in NYC ✨
I’m Jasmine, a brand and editorial creative with 8+ years of experience translating culture into thoughtful, community-driven design. With a foundation in illustration and a deep understanding of internet culture, I build expressive visual systems that balance creativity with strategy.
Most recently, I led creative at Tumblr, overseeing brand design and campaign development across editorial, social, and product marketing. From launching large-scale initiatives like Meet the Artist to art directing and project managing annual Year in Review campaigns, I’ve developed work rooted in cross-functional collaboration, platform fluency, and storytelling that resonates with real communities.
I specialize in brand identity, editorial art direction, and social-first visual systems, with a focus on fandom, internet trends, and inclusive community-building. My core toolkit includes Adobe Creative Suite and Procreate.
Outside of work, I’m usually doodling, diving into game lore, reading fantasy novels, or enthusiastically unpacking niche internet memes.
Stuff I'm Good At ✌️
Design & Creative Direction 🎨
Art Direction
Brand Design & Identity
Editorial Design
Product Marketing Design
Motion Graphics & Animation
Illustration & Storyboarding
Visual Strategy & Storytelling
Trend Forecasting (especially internet culture & fandom)
Social Media 📱
Social Campaign Strategy
Multi-platform Content Creation
Community Engagement
Social Media Analysis & Reporting
Strategic Blog Curation
Platform Tools: Brandwatch, Sprinklr, Later, Rebrandly
Leadership & Collaboration 🤝
Cross-functional Team Collaboration
Team Management
Project & Campaign Management
Client-facing Work (OOH, events, swag)
Technical Skills 💻
Design Software: Adobe Creative Cloud (Photoshop, Illustrator, InDesign), Procreate, Figma
Social Tools: Sprinklr, Brandwatch, Rebrandly, Later
Animation & Motion Graphics: Adobe After Effects
Content Planning & Editorial Strategy
