Impact 📈
14M+
Impressions
900K+
total Engagement
6.51%
ER
40+
creative assets
Goals ✅
Drive global awareness across platforms
Engage the community through shares and reblogs
Deliver cohesive, platform-native visuals
Amplify partnership content
Execute synchronized global rollout
Role ✍️
I led art direction and design, creating a cohesive visual identity and platform-native assets across Tumblr, Instagram, X, and email. I managed production timelines and collaborated with social, email, and partnership teams to deliver a synchronized global rollout.
On-Platform Posts
Designed platform-native posts, GIFs, and reblog-friendly graphics to showcase Yearin Review trends and encourage community participation.
Focused on shareability and fandom engagement.
Instagram & X (Twitter)
Created static posts, and stories optimized for visual storytelling, saves, and clickthroughs. Highlighted top trends and teased the launch of Tumblr's Year in Review.
Focused on amplifying reach, driving cross-platform traffic to Tumblr, concise messaging, and trending content hooks.
6M
combined Impressions
5.25%
average ER
