Design

Illustration

About

say hello

Design

Illustration

About

say hello

Design

Illustration

About

say hello

Tumblr
2024

Tumblr 2024

Tumblr Year in Review is the platform’s annual celebration of the biggest fandoms, trends, and creative moments of the year.
The 2024 campaign highlighted community favorites across Tumblr, Instagram, X, and email, encouraging engagement and sharing while driving global platform awareness.
Tumblr Year in Review is the platform’s annual celebration of the biggest fandoms, trends, and creative moments of the year.
The 2024 campaign highlighted community favorites across Tumblr, Instagram, X, and email, encouraging engagement and sharing while driving global platform awareness.

Role:

Art Direction
Project Management
Graphic Design

Timeline:


Sept - Dec 2024

Scope:

Global, Multi-Platform B2C Campaign

TOols:

Adobe Illustrator
Adobe After Effects
Procreate

Role:

Art Direction
Project Management
Graphic Design

Timeline:

Sept - Dec 2024

Scope:

Global, Multi-Platform
B2C Campaign

Tools:

Adobe Illustrator
Adobe After Effects
Procreate

Role:

Art Direction
Project Management
Graphic Design

Timeline:


Sept - Dec 2024

Scope:

Global, Multi-Platform B2C Campaign

TOols:

Adobe Illustrator
Adobe After Effects
Procreate

Impact 📈

14M+
Impressions

14M+
Impressions

14M+
Impressions

900K+
total Engagement

900K+
total Engagement

900K+
total Engagement

6.51%
ER

6.51%
ER

6.51%
ER

40+
creative assets

40+
creative assets

40+
creative assets

Goals ✅

  • Drive global awareness across platforms

  • Engage the community through shares and reblogs

  • Deliver cohesive, platform-native visuals

  • Amplify partnership content

  • Execute synchronized global rollout

Role ✍️

I led art direction and design, creating a cohesive visual identity and platform-native assets across Tumblr, Instagram, X, and email. I managed production timelines and collaborated with social, email, and partnership teams to deliver a synchronized global rollout.

On-Platform Posts

Designed platform-native posts, GIFs, and reblog-friendly graphics to showcase Yearin Review trends and encourage community participation.

Focused on shareability and fandom engagement.

Instagram & X (Twitter)

Created static posts, and stories optimized for visual storytelling, saves, and clickthroughs. Highlighted top trends and teased the launch of Tumblr's Year in Review.

Focused on amplifying reach, driving cross-platform traffic to Tumblr, concise messaging, and trending content hooks.

6M
combined Impressions

6M
combined Impressions

6M
combined Impressions

5.25%
average ER

5.25%
average ER

5.25%
average ER

Partnership Content

Produced co-branded assets with the partner brand, integrating visual identity elements to expand reach and engagement while keeping creative cohesion with the main campaign.

6
creative assets

6
creative assets

6
creative assets

~18%
engagement

~18%
engagement

~18%
engagement

see my full portfolio

see my full portfolio

see my full portfolio

Available for full-time opportunities

The Person

About
Contact

The Work

Design
Illustration

The Socials

LinkedIn
Instagram
TikTok
Bluesky

© 2026 Jasmine Ho

Available for full-time opportunities

Person

About
Contact

Work

Design
Illustration

Socials

LinkedIn
Instagram
TikTok
Bluesky

© 2026 Jasmine Ho

Available for full-time opportunities

The Person

About
Contact

The Work

Design
Illustration

The Socials

LinkedIn
Instagram
TikTok
Bluesky

© 2026 Jasmine Ho