Impact 📈
Goals ✅
Establish Tumblr as a creator-first platform
Build a scalable, repeatable spotlight system
Drive sustained cross-platform visibility
Embed inclusive community storytelling into brand programming
Role ✍️
Owned creative strategy and cross-functional execution for Meet the Artist, defining the intiative's vision, operational structure, and rollout cadence, Led cross-functional collaboration across editorial, sales, social, and partnerships teams to ensure cohesive execution and long-term scalability.
Program Architecture
Scalable Spotlight Model
Built a modular feature format adaptable to different artists and mediums
Submission Framework
Created a structured intake and selection system to support equitable participation
Operational Workflow
Defined cadence, timelines, and approval pipelines to ensure continuity.
Initiative template
Meet the Artist on Tumblr spotlights
