Impact 📈
~1M
blog
followers
500K+
Total
Engagement
100+
Artists
Spotlighted
5YR
recurring
initiative
Goals ✅
Establish Tumblr as a creator-first platform
Build a scalable, repeatable spotlight system
Drive sustained cross-platform visibility
Embed inclusive community storytelling into brand programming
Role ✍️
Owned creative strategy and cross-functional execution for Meet the Artist, defining the intiative's vision, operational structure, and rollout cadence, Led cross-functional collaboration across editorial, sales, social, and partnerships teams to ensure cohesive execution and long-term scalability.
Program Architecture
Scalable Spotlight Model
Built a modular feature format adaptable to different artists and mediums
Submission Framework
Created a structured intake and selection system to support equitable participation
Operational Workflow
Defined cadence, timelines, and approval pipelines to ensure continuity.
Initiative template
Meet the Artist on Tumblr spotlights
Distribution Model
Built a cross-platform rollout model integrating Tumblr features, social promotion, and editorial amplification to maximize visibility.
4M+
Combined
Social Reach
