Tumblr 2024
ROLE: PROJECT MANAGEMENT, ART DIRECTION, GRAPHIC DESIGN, ILLUSTRATION, ANIMATION, OVERALL CREATIVE STRATEGY
The annual campaign reflects the yearly Tumblr trends in the form of lists on fandom.tumblr.com, the official guide to fandom on Tumblr. The goal was to showcase each topic through the use of brand colors, and iconography. A total of 17 individual post headers were created for the campaign, in addition to various other graphics designed for digital spaces within and outside the Tumblr platform.
COLOR & TYPOGRAPHY
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COLOR & TYPOGRAPHY ·
Utilizing Tumblr's official brand colors, the visuals effectively encapsulate the diverse array of fandoms that are profoundly present on the platform. This unified and carefully curated aesthetic creates a strong feeling of cohesion between the website and app, enhancing the overall user experience. It showcases the immense enthusiasm and unique passions that collectively define the Tumblr community, reinforcing the platform's ongoing commitment to celebrating its vibrant and dynamic ecosystem.
VISUAL GRAPHICS
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VISUAL GRAPHICS ·
Below is the evolution from initial sketch to final graphic. I blended hand-drawn elements with clean vector work to craft the visual blueprint for the Year in Review post headers, balancing personality with clarity. The hand-drawn elements serve as visual representations of the data-driven lists on the site, with each one uniquely tailored to its post. The goal is to draw viewers in and help them feel a connection to the content—each header is packed with Easter eggs referencing specific IPs, characters, celebrities, and communities. If you know, you know!
MISCELLANEOUS GRAPHICS
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MISCELLANEOUS GRAPHICS ·
SOCIAL PROMOTION
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SOCIAL PROMOTION ·
Campaign Coordinator: Jasmine Ho
Art Director & Lead Designer: Jasmine Ho
Editorial Copywriters: Loll Junggeburth, James Gale