JASMINE HO

Hello 👋

graphic & brand designer based in nyc ✨

Hi! I’m Jasmine, a creative with over 7 years of experience bringing stories to life through thoughtful, culture-driven design. With a background in illustration and a deep love for internet culture, I create work that’s expressive, strategic, and community-centered!

Most recently, I led creative at Tumblr, where I oversaw brand design and campaign development across editorial, social, and product marketing. From launching large-scale initiatives like Tumblr’s Meet the Artist to designing and project managing annual Year in Reviews, I’ve built a practice rooted in creative collaboration, platform fluency, and design that resonates with real communities.

I specialize in brand identity, editorial art direction, and social storytelling. I always have an eye toward fandom, internet trends, and inclusive community-building. My toolkit mainly includes the Adobe Creative Suite, and Procreate.

When I’m not designing, I’m probably sketching fan art, catching up on game lore, reading the latest fantasy novels, or trying to explain niche memes to my friends!

Clients:

Tumblr

HuffPost

Tor Books

ReedPop

FAN EXPO HQ

Feeld

Netflix

Remnant Westside Church

Tumblr HuffPost Tor Books ReedPop FAN EXPO HQ Feeld Netflix Remnant Westside Church

  • Art Direction
    Brand Design & Identity
    Editorial Design
    Product Marketing Design
    Motion Graphics & Animation
    Illustration & Storyboarding
    Visual Strategy & Storytelling
    Trend Forecasting (especially internet culture & fandom)

  • Social Campaign Strategy
    Multi-platform Content Creation
    Community Engagement
    Social Media Analysis & Reporting
    Strategic Blog Curation
    Platform Tools: Brandwatch, Sprinklr, Later, Rebrandly

  • Cross-functional Team Collaboration
    Team Management
    Project & Campaign Management
    Client-facing Work (OOH, events, swag)

  • Design Software: Photoshop, Illustrator, InDesign, Procreate
    Social Tools: Sprinklr, Brandwatch, Rebrandly, Later
    Animation & Motion Graphics: After Effects
    Content Planning & Editorial Strategy

Current Loves

🎮 Clair Obscur: Expedition 33
— The soundtrack hooked me from the start and became the heart of the experience.
— Read more about my thoughts here

🎮 Genshin Impact
— You know it’s a (good) problem when I get my entire team at work obsessed with it too.

📚 Mistborn series by Brandon Sanderson
— Vin is such a vibe, I’d do anything to see her rise and soar through the skies.

📺 One Piece by Eiichiro Oda
— A part of me will likely feel lost when this masterpiece of storytelling comes to an end.