JASMINE HO
Mock Up_01-01.png

Big Week on Tumblr

branding for tumblr’s first mini-podcast series around trends and fandom

Big Week on Tumblr

Client: Tumblr
Industry: Digital Media & Technology
Role: Art Direction, Visual Identity Design
Date: 2021

Big Week on Tumblr was a ongoing podcast designed to spotlight the most active fandoms and trending content creators in real-time across the platform. The podcast lasted four seasons and was available for listening on Apple Podcasts, Spotify, and Pocket Casts. I was tasked with creating a bold, celebratory identity that captured the energy of fan culture while remaining flexible across social, product, and editorial channels.

VISUAL GRAPHICS

•

VISUAL GRAPHICS •

BWOT_Press.png

“Designed to strip out the noise and deliver only ‘need-to-know’ updates, the episodic podcast will regale listeners every Friday with all pop culture knowledge you can stomach, from K-pop to Marvel.”

— John Glenday, The Drum Reporter