Tumblr’s presence at New York Comic Con brought fandom culture to life through immersive visual design. I developed a cohesive visual system for signage, booth graphics, and merchandise that amplified brand presence and engaged fans on the show floor.
Impact 📈
7M+
impressions
200K+
Attendees engaged
100+
Assets produced
1
Major Stage Sponsorship
Goals ✅
Deliver cohesive, fandom-driven event visuals
Amplify brand visibility on-site and online
Create shareable, immersive experiences
Support premium content and activations
Enable celebrity, artist, and community engagement
Role ✍️
Led art direction and graphic design for Tumblr at NYCC, developing a cohesive visual system and production-ready assets while collaborating with product and marketing teams to amplify brand presence.
16
empire Stage Panels
48K
in audience
Interview Visual System
Custom Tumblr-branded interview backdrop
Designing for celebrity & artist interviews
Optimized for photography and social amplification
High-contrast, camer-ready visual system
13
on-site interviews
8%+
ER on
Interview Content
