TumblrMart Badges are collectible digital icons that let users express fandom and personalize their profiles. I designed 30+ badges, creating a scalable, culturally resonant system that enhanced profile customization and supported the premium subscription ecosystem.
Impact 📈
~3.5M
DAU supported
supported
$1.3M
ARR
~15K
Subscribers engaged
30+
badges delivered
Goals ✅
Deliver a cohesive, collectible badge series
Support premium subscription ecosystem & revenue goals
Enhance profile customization & user self-expression
Establish a scalable badge framework for future drops
Align visual identity with Tumblr culture and fandoms
Role ✍️
Led art direction and illustration for TumblrMart’s collectible badges, creating scalable, culturally resonant assets that enhanced profile customization and supported the premium subscription ecosystem.
From Concept to Final 🎨
Concept 1
Iteration 2
Final Asset
Concept 1
Iteration 2
Final Asset
