Impact 📈
Goals ✅
Translate fandom data into visually engaging insights
Create a flexible visual system for recurring trend storytelling
Elevate Tumblr's cultural authority through design
Support cross-platform amplification and shareability
Enable reuse across social, blog, and editorial channels
Role ✍️
Led art direction and graphic design for Fandometrics from 2021-2025, defining the visual system and templates that translated complex fandom data into clear, expressive trend graphics. Collaborated with data, editorial, and social teams to ensure visuals read well across platforms and supported broader brand storytelling.
2021-2025 Week in Review Headers
Fandometrics Visual System
Developed templated visuals that translated complex fandom data into readable, engaging graphics.
2021-2024 Headers
2025 Headers
