Big Week on Tumblr was a branded podcast spotlighting fandom culture and community voices during a week-long Tumblr initiative. Distributed on Spotify and Apple Podcasts, the series extended Tumblr’s brand presence beyond platform-native content into audio programming.
Impact 📈
74
episodes Produced
200K+
Total
Streams
50+
Region Distribution
~2.7K
Average Streams
per Episode
Goals ✅
Launch a cohesive branded podcast identity
Expand Tumblr storytelling beyond platform-native content
Drive listenership across Spotify and Apple Podcasts
Support cross-channel promotion and awareness
Reinforce Tumblr's position in fandom culture
Role ✍️
Led art direction and graphic design for Big Week on Tumblr, developing the podcast’s visual identity and promotional assets in collaboration with social and marketing teams to drive discoverability and engagement.
From Concept to Final 🎨
Concept 1
Iteration 2
Iteration 3
Final Asset
Social Promotion
Developed the foundational visual system that guided social promotion across Instagram, and Twitter/X, enabling the team to remix and produce cohesive, on-brand assets for each podcast episode.
3M
combined social
audience
6M+
potential Promo
Impressions
